Genre characteristics - It matches the conventions of a pop video well because it focuses on the singing aspect also the video has a bright background meant to inspire happiness. Also the acting is quite dramatic.
Visuals/Lyrics - At the beginning the song mentions the hand and she holds up her hand and then it mentions heart and she puts her hand on her heart.
Visuals/Music - It's a dreamy song and there is a dreamy background. When the song gets emotional we see the group members also getting emotional.
Need to sell artist - It's promoting the band quite equally because it gives an equal amount of screen time to all the members of the group. Focuses on selling their singing ability because there's not really a lot of dancing.
Intertextuality - There are no references to other media.
Voyeurism - The video doesn't promote anything other than the artists singing ability.
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